
Article by Heather MacLeod
Grain Originator
Great Lakes Grain, ESSEX COUNTY - COTTAM, LEAMINGTON, STONEY POINT
Spring is more than just putting seeds in the ground —it’s also a critical time to get your grain marketing strategy in shape. The season brings shifts in market momentum, and how you respond now could significantly impact your bottom line. To stay ahead, reduce stress, and maximize opportunity, here are three key areas to focus on this spring:
1. Clear Out the Old Crop
As spring advances, buyer demand for old crop typically tapers. Bids start dwindling in popular delivery months, and holding on too long can mean missed pricing opportunities.
Now is the time to finish selling what’s left in your bins. Clearing old crop frees up storage space, improves cash flow, and sets you up for a clean financial start heading into the new crop year.
2. Lay the Groundwork for New Crop Sales
Early spring offers some of the best seasonal pricing opportunities. Build a foundation by locking in 25–30% of expected production now, this can help you capture value before potential price dips later in the season.
USDA’s May 5 Crop Progress Report shows corn and soybean planting ahead of the five-year average—A smooth planting season puts pressure on prices as expectations for supply grow. But if conditions turn unfavorable or become delayed, markets can swing fast. The USDA’s June Acreage report will present the measurable numbers to set the tone for the rest of the growing season.
Use this window to set the cornerstone, even if you’re not ready to price it all. Staying proactive gives you leverage in a fast-changing market.
3. Set Targets to Stay Focused and Reduce Stress
Spring markets can feel like a rollercoaster. From interest rates to weather to global politics, volatility is part of the game. The best way to stay grounded? Set clear price targets and place firm offers.
Start with your break-even levels and set incremental goals from there. Aim to have a total of 60–70% of your crop sold by early July. When you have offers working in the background, you can focus more on your fields—not your phone.
Remember: Hope is not a marketing plan. Strategy is.
Final Thoughts
Spring is the time to plant—not just your crops, but your grain marketing strategy too. Don’t wait for perfect conditions. Start by clearing out old crop, securing early value on new crop, and putting price targets in place for future sales. A strong plan today sets you up for confidence and success all season long.